The purpose of this project was to conduct an in-depth assessment of the market potential for satellite television in 57 developing countries from the following regions:

The study was conducted in two phases. In the first phase the market attractiveness was assessed. Countries where the market environment and potential appeared to be good were then selected for further in-depth investigation during the second phase - which included an in-depth assessment of the competitive environment in each selected country.

Information gathering on the project consisted of extensive desk research, as well as a of sample interviews with government regulators, experts and key players in each country. The final output of the project was to recommend list of countries that the client should launch FTA satellite services in, supported by a detailed analysis examining the structure and dynamics of each selected target market.