The main objective of this study was to develop a competitive strategy for a company actively pursuing certain segments of the  world market for Personal Communications Services (PCS), using North America as a point of entry. The study involved developing international forecasts for the PCS handsets for all major regions so as to determine the demand for handsets, by type of technology - CDMA, GSM, TDMA, multi-mode, multi-band, etc. The study also included an assessment of WLAN technologies. 

Interviews were conducted with cellular and PCS service providers, equipment and handset manufacturers across North America (including Canada).  In order to evaluate the supply structure and stability of supply of key technologies, interviews were conducted with supply channel members, competitors in the handset market and semiconductor manufacturers in key areas.  Extensive use was made of secondary sources, mostly from paid on-line databases, to supplement the information obtained through primary research, and to develop international market forecasts. 

Our findings included an assessment of the market potential for the technology provided by the client, a technology roadmap, and recommendations as to how the client should position itself in this highly dynamic international market.