Technology Strategies International is a leader in providing global market research and intelligence. 

We conduct our own primary research to get the information that our clients need about their markets, industries and competitors. We fuse that primary information with the results of focused secondary research and, together with our domain knowledge and expertise, we provide our clients with actionable and reliable market knowledge that is relevant to their key business decisions.

Our research-based consulting services include:

Market Research and Intelligence Services

In order for your company to succeed in highly dynamic technology markets it is essential for you to have accurate information about current and future markets, at your disposal. Our custom business and market research services are tailored to your information and knowledge needs, and include:

Market Probes

The market probe is ideally suited to providing your organization with an overview of the markets in which you are interested. They are typically used to make go/no-go decisions regarding market entry, or identify attractive industries for diversification. We typically offer a 10 day turnaround for market probes. 

Market Surveys

Find out more about what your clients need and want, how much they spend, where their industries are heading and who their favoured suppliers are.  Determine what the most important segments in the market are, and in which segments your organization is most likely to succeed. Discover the underlying dynamics of the markets your organization is tapping into. What will demand for your products and services be in the year 2010? And what share is your company likely to achieve? Answer these and other important questions about the future before you develop your marketing strategy.

Competitive Intelligence

Can your organization succeed without knowing more about what its competitors are doing? Find out which competitors are winning in which segments of the market, and why. Gain an understanding of the strengths and weakness of each of your competitors in relation to your own organization, and find out what the key components of their strategies are.

Industry Studies

Combine all of these areas into a comprehensive assessment and forecast for the industry that you are in. This customised market intelligence service allows you to view the industry from your company's context.

Globalization is an increasingly important feature of our business lives. It provides businesses -- and countries -- with dramatic growth opportunities, but can also have a devastating effect on your business. Our international business development services provide our clients with a means of choosing the right international markets and the most appropriate entry strategy so that they are able to manage the risks inherent in internationalizing their business.

There is much hype about innovation research. But understanding how innovation works for your business is no longer a choice. It is essential for your organization's survival. Our approach to innovation research is based on the theories and models developed by Clayton M. Christensen, renowned Professor and thought-leader at Harvard Business School, and author of a number of academically sound, but practical, texts on innovation and the assessment of innovation. 

If your organization needs to understand where the new product or technology that you have developed falls on the innovation continuum, then this service is essential for you. Is it a new market disruptive innovation, low-end disruptive innovation, or a sustaining innovation? Is it radical or incremental? So what? We understand how to read the signals of change, which competitive battles are likely to emerge and the range of strategic choices that will be available to you. 

Economic Development Strategy

We assist economic development agencies with front-end research, strategy and policy development, implementation planning and support, evaluation and review, and stakeholder engagement.